9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of YouTube

This award honors the most effective and creative campaigns optimized for YouTube. Describe how you best used YouTube's features, how it enhanced your message and how it met or exceeded your goals and objectives. See previous winners and honorees here.

Finalists

finalist
Farmers Flooded House "Dog Diving Competition"
The latest campaign for Farmers Insurance®proves their vast experience by telling unbelievable but true stories of claims they've seen and covered. Our goal is always to increase consideration for Farmers and stay top of mind among our audience, so we had to keep this campaign fresh and relevant in the social and digital space. An opportunity to...
finalist
Mountain Dew Green Label Multi-Channel Network
Mountain Dew set forth with a goal to engage millennials where they spend their time online. However, they found that influencer marketing was becoming more and more commonplace. Creators were working with multiple brands, diluting the impact of partnerships over time. The decision was made to create an influencer program that would work across ...
finalist
Nordstrom Rack x Kin Community 2016 Partnership
The objectives were to increase brand awareness amongst millennial female shoppers and position Nordstrom Rack's YouTube channel as a key destination for fashion inspiration.
finalist
audience
Stop Living the Dull Life
Conditioned by expensive razor brands to nurse blades for as long as possible, Dollar Shave Club has to remind its members that they can, and should, change their blades weekly for a better shave.The success metric was video view-time, with a challenge to see if we could get people to watch beyond :15, the optimal length for online video ads acc...
finalist
Would You Stop To Pick Up A Penny?!?!
Who do you know that stops to pick up a penny on the ground these days? Maybe your grandma? Well in 2016, Ally Financial set out to change all that by giving the penny and the importance of saving a much needed facelift.With the promise of being a "relentless Ally for your financial well-being" at the center of everything they do, Ally set out t...

Nominees

Best Day of My Life
Throughout the years, Shell has directly implemented and supported numerous innovative energy ideas, such as creating light from gravity, harnessing kinetic energy from a soccer field and generating energy from coffee bean waste.Shell's annual Eco-marathon challenges student teams around the world to design, build, test and drive ultra-energy-efficient ve...
CSR2: Ultimate Racing Challenge
A global phenomenon, CSR is one of the top, racing mobile games on the market with over 190 million downloads to date. Building off the success of the first instalment, the campaign's objective was to drive excitement and awareness for the sequel, re-engage players of the original CSR game title, while acquiring new players and driving game installs. Targ...
JBL EON ONE Take Contest & Truck Tour
Our objective was to increase awareness of the new JBL EON ONE Professional PA system in retail and professional spaces. The primary goals included driving in-store and online sales while increasing brand authority for JBL and other HARMAN Professional Solutions brands. We created a national truck tour, featuring onsite demonstrations, live performances a...
Nick Offerman's 'New Year's Eve'
• Drive consumer awareness and consideration of Lagavulin throughout the holiday season• Spark social conversation and engagement by leveraging talent and culturally relevant content• Support sales during a key selling window
Red Bull YouTube Channel
United Airlines Olympics Discovery Ads
United has been a partner of the United States Olympic Committee for 35 years, supporting Team USA on a year-round, day-to-day basis by being the airline of choice for Olympians and hopefuls. With the 2016 Summer Olympics in Rio approaching, we wanted to use this sponsorship to create great content that resonated with both our primary target audience of H...
Untamed Adventures with Fairmont in Kenya
Our primary objective was to promote awareness of Fairmont Hotels & Resorts as an incredible safari destination in Kenya. While our properties throughout North America are well known, most people don't associate the brand with a safari experience. These videos showcased the extraordinary sights and experiences found on an African safari with Fairmont and...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The 9th Annual Shorty Awards were held April 23, 2017 in NYC and streamed to the public.