2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

From the 9th Annual Shorty Awards Best use of Facebook Video

This category honors the most creative and effective incorporation of video content on Facebook by a brand, organization or agency. This award will recognize social media campaigns that incorporate video on Facebook or videos included in a brand's overall presence on Facebook.

Finalists

finalist
gold
iHeartRadio's One Last Dance For 2016
2016 proved to be a tough year, especially in the music industry. As a recognized name in music, iHeartRadio wanted to find a way to honor the legends we lost in 2016 by dedicating one last dance to those lost icons. iHeartRadio aimed to create a moving in-memoriam tribute that would hopefully bring some joy to audiences of all ages, despite th...
finalist
silver
Draft Day 2031
Draftday2031.com was designed to make the UGC component easy and seamless. Following a user's preferences on their video, they were asked if they would be willing to complete a survey while their shareable video was being generated. The data from the survey was used for a retargeting CRM campaign.
finalist
silver
Kid President : How to Disagree with People
It's not an accident that this video was released one month before the US Presidential Election. Vitriol and hostility seemed to be at an all time high, and we set out for Kid President to do what do what Kid President does… get people treating other people like PEOPLE. The video objective was to take a light-hearted and easily digestible approa...
finalist
AJ+
AJ+ is Al Jazeera's digital-only offshoot that creates news for the connected generation. In a big bet on distributed content, AJ+ traded a website for an editorial strategy centered on building audiences directly on Facebook. By focusing on content and creating engaging videos tailor-made for each social network, AJ+ has been able to relate th...
finalist
Budweiser: Harry Caray's Last Call
Today more than ever, brands need to move at the speed of culture to stay relevant. But not every brand should insert itself into every trending topic. The challenge is finding one that is authentic to that brand, that audience, and that moment. It's not easy to find the perfect moment. But in October 2016, Budweiser did. Cubs fans had been wait...

Nominees

Silicon Valley “Tables” Facebook Parody Commercial
When Silicon Valley spoofed Facebook's infamous "Chairs" commercial in a season 3 episode, we sought to get it in front of the most understanding audience possible: Facebook fans. Better yet, we partnered with Facebook on a cheeky, in-story response to the video from their corporate team.HBO and Silicon Valley set out to create a parody video of Facebook'...
#MovingGesture
The question of migration is a major societal issue. A portion of the public opinion feels indifferent to the oversimplification of the tragedies experienced by the migrants or is convinced by anxiety and rejection speeches that "the foreigner" is a problem and a threat. For the first time in France, La Cimade relies on a digital campaign for the general ...
@midnight – Golden Girls: Legion of Doom
Beyond supporting the linear television show, the consistent objective of the @midnight digital pod is to create engaging, topical, shareable content. During the 2016 election especially, we looked for ways to share the barrage of political stories in ways that didn't fatigue or alienate our audience. For this piece, we took a heavy news story -- Trump's ...
ADT Ghost Monitoring
Because of all of the online buzz around holidays in social media, they are frequently key subjects in any brand's social media calendar. Halloween is no exception. The question is, how does a security services brand join the conversation in a meaningful and relevant way?To answer that, we had to appeal to our audience of "Anxious Believers" and "Family P...
Activision Launches Interactive Takeover Adventure for Call of Duty: Infinite Warfare
To reveal the long-awaited installment of the $10B Call of Duty franchise: Infinite Warfare, Activision infiltrated the best-selling game of 2015, Call of Duty: Black Ops III, to engage gamers directly with a special message in an interactive adventure like never before. Together with Resolution Media and OMD, Activision launched an integrated digital cam...
Bad Santa 2 - Drunk History
Comedy Central was tasked with creating custom shoot-based content that positioned the next installment of the Bad Santa franchise as the must-see comedy of the holiday season. To accomplish our task, we got to thinking on ideas that would tie into our Comedy Central properties, highlight the star power of the film and remind our audience of the reasons ...
Behind The Book Web Show
MGM Resorts International launched a first-ever weekly Facebook video series that provided an insider's look at sports betting in Las Vegas. @beatingthebook podcast host Gill Alexander and MGM Resorts Vice President of Race & Sports Jay Rood came together each week for 22 weeks and chatted betting lines, sports news updates and "bookie" lingo to help educ...
Best Use of Facebook Video - ATTN:
ATTN: is an issues-driven media company. Our mission is to deliver engaging content to a mobile-first audience. Every day we produce videos, articles, and commentary telling stories worth your attention. ATTN: believes in informing people to make a social impact. Through compelling, issue-driven content, we strive to engender greater participation in comm...
Bravo's Real HouseKids
Being a fan of a TV show is no longer restricted to the one hour a week it takes to watch a program. Instead, the fan experience now runs on a 24-hour cycle. When they're not watching their favorite show, TV enthusiasts are consuming as much content as they can about that show, whether it's recaps, cast interviews, quizzes, spoofs, etc. Bravo Digital part...
Breathe New Life Into Your Nails
Launch a 60 second video campaign to educate consumers on features and benefits of new nail product launch - nail color and treatment in one, taking into account that the majority of views will come from Facebook and Instagram on mobile devices. Engage users to "take a breather", a main selling point of the product as well.
Butterball On Demand
For more than 35 years, 50+ experts at the Butterball Turkey Talk-Line have greeted panicked cooks with open ears and a wealth of knowledge for poultry perfection. But call volume at the Talk-Line fell flat, because younger, first-time cooks wanted their information right away, in a format that's at their fingertips. So we needed a new way to help new coo...
Buy "Political Bullsh*t" Infomercial
It's been a long time since US presidential elections were centered on a public dialog/debate about policy and philosophy. On the contrary, today big business bets big money on selling their candidate to us. And like a horse, when they yank on the reigns they expect their sponsored candidate to shift course accordingly. It's bullshit. Candidates shift pos...
Here’s to Firsts | Allstate
First steps. First cars. First jobs. People everywhere on social are sharing their big firsts, especially a new audience Allstate was looking to connect with: older millennials. This demographic is going through a lot of life stage changes, from first home to first baby, and they turn to social for advice. Fortunately for us, a lot of those moments also j...
Mega Swing
NATO Facebook Videos
NATO's Public Diplomacy Division – Communications Services is committed to building brand awareness while increasing online engagement.In 2016 the team intensified overall usage of social media and in particular the use of native uploaded video to increase awareness about NATO and to highlight its role and current missions.One of the objectives was to boo...
Ridgeline "Lost & Found"
The campaign was designed to achieve three main objectives: Scale product creative to an audience on SocialCapture engagement and drive interest in the vehicleMove in-market shoppers further along the purchase funnel Working in close conjunction with Facebook, we developed and produced a made-for-social video that that would resonate with each of the 4 ps...
Stand with Malala
The National Geographic Channel wanted to drive viewership for their airing of He Named Me Malala and raise awareness for the Malala Fund organization and its cause – ensuring girls around the world have access to 12 years of education. To achieve this, we used a familiar symbol of academic achievement – the yearbook – to make an unthinkable global issue...
The Adventures of Little Brush Big Brush
Signal's key objective was to get more families with young kids brushing their teeth at night, as research showed a high percentage of this audience only brushed once a day in the mornings. Brushing twice a day, especially at night, has huge implications on people's oral health, but even though families know the benefits, they still weren't doing it. We d...
The Fairmont Safari Experience in Kenya
Our primary objective was to promote awareness of Fairmont Hotels & Resorts as an incredible safari destination in Kenya. While our properties throughout North America are well known, most people don't associate the brand with a safari experience. These videos showcased the extraordinary sights and experiences found on an African safari with Fairmont and ...
The Million-Dollar Measuring Spoon
Polygons Design partnered with Command Partners to create and implement a marketing strategy for their upcoming Kickstarter project: Polygons, a flat, 4-in-1 measuring spoon. Polygons comes in both a tablespoon and teaspoon size, and it folds to whatever size you need depending on where you pick it up. This makes it easy to clean and store, and allows you...
The Strain Video Games
To promote the third season of The Strain, and reach a targeted cross-over audience of gamers, FX produced a series of custom social videos that placed characters in the familiar environment of a 16 bit fighting game.
Yours Mine or Ours “House of Dolls”
As Bravo network was looking to expand our programming mix as well as core audience base into the real estate and home design category with the launch of new series Yours, Mine or Ours, it was clear a different type of campaign would be needed to appeal to the right audience of "casual" Bravo viewers and a qualified real estate/design aficionados. With a ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held October 2017 in NYC, Date to be announced shortly.