10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards Best use of an Emerging Platform

This award honors the most effective and creative campaigns optimized for an emerging platform. Describe why your team chose the platform, how it enhanced your campaign and how it met or exceeded your goals and objectives.

See previous winners and honorees here.

Finalists

finalist
gold
Ladylike Storyselling
We needed to drive engagement in H&M and its support for the Fall fashion collection, "LadyLike," elevating the campaign beyond the arena of fashion and creating a clear and credible connection between message and brand. A fashion brand's success hinges on challenging current conventions, breaking the existing rules and establishing new ones. In...
finalist
silver
Patrón Cocktail Lab — the intelligent cocktail recommendation platform
ChallengePatrón enjoys tremendous brand equity and dominates the ultra-premium tequila market — 7 out of 10 bottles sold are labeled Patrón. And yet, most people think of enjoying their tequila as a shot, bottle service, or in a top-shelf margarita.We needed to change that perception to increase growth in the U.S. and internationally as new comp...
finalist
bronze
Venmo Micro Hack
Millennials are ditching cash and credit cards for digital payments, and they don't see donating to charities as an easy, everyday thing. We were challenged to raise millennial awareness and increase donations to clean water charity WATERisLIFE.
finalist
audience
Celebrating Asian TV
The 21st Asian Television Awards took place on 2 December in Singapore. Celebrating the best that Asian Television has to offer, we set out to create a social party like no other. We wanted to create as much hype pre-event, during the actual awards itself and post event. Objectives were to increase our number of social media impressions ...
finalist
The Westbury Faery
FAERIES ARE REALFINDING ONE IS HARDHelp Us Find The Westbury FaeryThe Westbury Faery is an Alternate Reality Storytelling Game. Our objective was to create an original immersive story experience, which harnesses the power of online audiences and Augmented Reality driven game-play. Exploring the intersection of storytelling and technology, we set...

Nominees

#KITKATCHALLENGE musical.ly campaign
In November 2016, Kit Kat partnered with musical.ly and their agency Collab to launch a program to promote the four-day musical #KitKatChallenge, an extension of Anomaly's Chance the (W)rapper campaign that remixed the classic Kit Kat jingle. It was the first brand integration for musical.ly with an iconic chocolate brand, and non-beverage CPG brand.The g...
2016 MTV EMA
Every year, the MTV EMA is the world's biggest night in music, and each year, our audience consumes content on more platforms. This year we wanted to reach our global audience in a unique, personal way through Facebook Messenger. The 2016 MTV EMAs was the first award show with its own custom bot built to be fans' personal EMA companion.
@SummerBreak: Using Emerging Platform Public to Bring the Audience closer to the Show
The objective of the four-year-running hit Youtube series "@SummerBreak" is to enable AT&T to deliver relatable youth-centric content to its target audience. Gen Z and Millennial viewers have come of age in an era of ubiquitous on-demand services and joined-at-the-hip smartphone companionship. No one likes dealing with their cell company, but there is lit...
Budweiser "Apology Cakes" Imgur Activation
Super Bowl Sunday is an iconic American tradition, but the Monday after is a different story altogether. Enter Budweiser's "Apology Cakes" activation on Imgur, which attempted to make amends for those who "Superbowl'd" a little too hard.For Super Bowl 2016, Budweiser launched their "Give A Damn" campaign: An initiative designed to promote safe, sober driv...
Johnnie Walker - Whisky Education
Whisky education has been a proven growth driver for Johnnie Walker. However, limited reach and high costs have made traditional methods difficult to scale. VaynerMedia was challenged to create a new business model and bring this experience to more than 1 million people by summer 2017.
Pepsi Holiday, White Elephant Game
Pepsi wanted to play a bigger part of the Holiday season with their fans. With limited edition holiday packaging on their 2 Liter bottles rolling out in market, the objective of Pepsi's holiday campaign was to be a partner in the modern holiday gathering - the ones that look less like a traditional 1950s scene, and a lot more like messy kichens, charades,...
SB50Disrupt
Live-streaming video is an innovative way to reach your audience. Super Bowl 50 was held February 7, 2016 at Levi Stadium in Santa Clara, CA. The pre-party took place up in San Francisco in Super Bowl City January 30 - February 7. This free-to-the-public village had family-friendly activities for fans of all ages to celebrate the milestone of Super Bowl 5...
VMA Song Of Summer On Musical.ly
Each year, the MTV Video Music Awards celebrate the most innovative work across the music and visual mediums, bringing some of the hottest names in entertainment together for an unforgettable night. And each year, we challenge ourselves at MTV to be as innovative in our approach to digital as the artists that light up the VMA stage.Voting is central to th...
Writing With Grace: Fan Co-Create the Ultimate YA Novella on Wattpad
In 2016, multiple studies showed that young consumers were seeking out brands that they saw as "new," "trendsetting," and "innovative." Unfortunately for wireless carriers like AT&T, these young consumers tend to give most of the "innovation" credit to the companies that make the devices, not the networks that run them. Overwhelmed by a lack of differenti...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.