9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Overall Twitter Presence

Managing a Twitter account for a brand is a 24/7 job that requires creativity, brevity, tact, and exemplary skills at community management. This award honors brands that have used Twitter most effectively to promote, enhance or otherwise endear their brand to the Twitter audience. Unlike Best use of Twitter, this award is for a brand's year-round presence.

See previous winners and honorees here.

Finalists

finalist
@mtvnews Twitter Account
Our goal was to develop a strong brand identity on Twitter to help increase the amount of engagement with the account and referral traffic back to MTVNews.com.
finalist
Denny's Twitter
The goal for the Denny's brand Twitter account has always been simple: don't sound like a brand Twitter account. By straightforwardly using the platform as a user would (i.e., with natural language, a...
finalist
Empire’s Twitter Claps Back
As the most tweeted about broadcast program on TV with 358M+ impressions in 2016, Empire's Twitter account strives to live up to the over-the-top, non-stop drama that fans have come to know, love, and ...
finalist
Go @Cubs Go!
For the Cubs, social media presents an opportunity to build the lifelong loyalty for a younger generation of fans. The team is active across platforms, but utilizes Twitter in particular as a conversat...
finalist
Merriam-Webster Redefines Twitter
This past year, Merriam-Webster set out to blow the dust off the dictionary and establish itself as a vibrant, relevant, and engaging resource that goes well beyond definitions. Our goal was to engage ...
finalist
Universal Orlando - Our Fans' Choice
The Universal Orlando Resort Twitter account's goals are to be PRESENT and bring VALUE to our Fans & Guests every day. We work hard to be authentic, entertaining, and informative in a way that connects...

Nominees

@MizuhoAmericas Gives Investors the Info They Need, When They Need It
Without a retail banking presence in the Americas, Mizuho is relatively unknown in this market. And compared to the other leaders on Wall Street, we're a new player looking to establish ourselves in...
@Razer Twitter: For Gamers. By Gamers.
In a social world of increasingly corporate and manicured twitter accounts, we opted to take the opposite route. The goal for our twitter is to add a human element to our brand instead of being a facel...
Doctor Who
The real stars of Doctor Who are Whovians– the fans of the show who always surprise and inspire us with their endless creativity, love for the show, and love for each other. Whovians make their presenc...
Letters to Gallipoli
Turkcell is a leading company in the field of communication and so it operates by the objective 'connecting people to life'. We believe that life is lived as long as there is sharing and dialog in it. ...
Orphan Black
2016 marked a momentous year for Orphan Black fans with a 4th Season, an announcement that Season 5 would be the last for the series, and Tatiana Maslany winning a much deserved Emmy.For the past 4 yea...
Sonic the Hedgehog Twitter
Our objectives:- Increase brand awareness of and breathe new life into the Sonic the Hedgehog brand- Decrease negative sentiment and increase positive sentiment around the brandCompletely revamp Sonic ...
Syfy Sharknado 4: The 4th Awaken- GLOW, Syfy
A tornado full of sharks is too special to only come once a year. GLOW and Syfy saw an opportunity to turn the movie franchise into something more - a way of life. As Sharknado draws its inspiration fr...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.