2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

From the 9th Annual Shorty Awards Best use of Video Pre-Roll

This award honors the most creative and effective use of a video pre-roll by a brand, agency or organization.

Finalists

finalist
gold
DreamWorks Animation - Trolls Digital Marketing
Our team at DreamWorks Animation introduced the world of the Trolls to a brand-new audience using a four-quadrant digital marketing and social media campaign. Designed to mirror the smart, funny and irreverent themes of the movie, our campaign utilized a multi-platform digital strategy including an immersive global website, interactive HTML5 web...
finalist
gold
Mucinex: Let's Skip This
Our goal was to cut through the clutter of the cold & flu category, during the height of its season, to make the Mucinex brand top of mind before people needed it.To do this, we worked to find a new way to insert the Mucinex brand icon, Mr. Mucus, into daily life and culture, knowing that if we could meet the right users at the right place and t...
finalist
Digibank - #LIveMoreBankLess – The Watchable Ads
The objective of the campaign was to reach out to the masses via a campaign that is hard-hitting and brand centric at the same time. The idea is to target people who are potential account openers for the brand. We want to spread the message across to the audience and tell them about the benefits of brand and the features of the product. With soc...
finalist
United Airlines “Team Behind the Team” Olympics Pre-Roll
United has been a sponsor of the United States Olympic Committee for 35 years. But we're more than that. We're true partners, supporting Team USA by flying Olympians and Olympic hopefuls around the world to pursue their dreams. Day in, day out, year 'round. We are "the team behind the team" on the athletes' amazing journeys, and with the 2016 Su...
finalist
WorkaLOLcats- American Legacy/Truth PSA 
In its quest to put a stop to big tobacco and end smoking, American Legacy's truth® looked to Velocity to reach its coveted millennial audience with an umbrella concept that could be executed across multiple Viacom networks. Driven by the fact "cats are twice as likely to get cancer if their owner smokes cigarettes," we were tasked to support tr...

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.