9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Muser of the Year

Musical.ly is the new kid on the block, an app where users can post videos of themselves dancing and lip-syncing along to their favorite songs—and it’s insanely popular. Millions and millions of musers show off their skills every day, but our nominees are the ones generating the biggest buzz.


Baby Ariel
Let’s just get this out of the way: Ariel Martin, better known to her social media fans as @babyariel, is the most followed person on musical.ly, with well over 16M fans. As you can imagine, that kind ...
Dani and Deven (Perkins Sisters)
Daniella and Devenity Perkins are dancing and lip syncing sisters who have taken musical.ly by storm. The @perkinssisters collaborate on videos where they choreograph steps to match their chosen songs,...
Jacob Sartorius
Move over, Justin Bieber—muser Jacob Sartorius might just be the next big teen heartthrob. His boyish good looks, floppy hair, and dead-on #LipSync videos have turned him into a musical.ly phenomenon, ...
Lisa and Lena
Twin sisters from Stuttgart, Germany, Lisa and Lena always seem to be smiling. At just 14 years old each, they have good reason to be so happy. After only beginning to post on musical.ly in December of...
Loren Gray
American beauty & Musical.ly star, Loren Gray, was born on April 19th 2002 in Landsdale, Pennsylvania. The younger of two siblings, she was always into athletics, cheered for the local sports team and ...
Max and Harvey
You know you have a special connection when you start harmonizing together on songs at the age of five. Oh, and you’re identical twins. That’s how deep the bond is between 14-year-old British brothers ...


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.