2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

From the 9th Annual Shorty Awards Best use of Medium-Length Video

This award honors the most effective and creative use of medium-length video by a brand, agency or organization in a social media marketing campaign. Videos must be 1-2 minutes in length to qualify.

Finalists

finalist
Best Use of Medium Length Video - ATTN:
ATTN: is an issues-driven media company. Our mission is to deliver engaging content to a mobile-first audience. Every day we produce videos, articles, and commentary telling stories worth your attention. ATTN: believes in informing people to make a social impact. Through compelling, issue-driven content, we strive to engender greater participati...
finalist
Honey Jar - Kimmy Schmidt Tribute / Cross Promo Video & Titus Reaction
Help launch Season 2 of The Unbreakable Kimmy Schmidt by cross pollinating their audience with our current core Orange is the New Black fan base.
finalist
Jordan Brand "Shattered Backboard"
In 2016, Jordan Brand developed an all-new orange and black colorway for the Air Jordan I and Air Jordan XXXI. This colorway, dubbed the "Shattered Backboard," was inspired by one of the most incredible, awe-inspiring moments of Michael Jordan's legendary career. There was just one problem: nobody knew that story, especially not Jordan Brand's t...
finalist
Maddie - Wear What Moves You
At 8 years old, Maddie Ziegler burst onto the scene as the star student Lifetime's Dance Moms. She danced her way into America's heart, as the star in the record-shattering "Chandelier" music video by Sia. With 1.5 billion she was quickly becoming a household name.Before long she partnered up with apparel giant, Kahn Lucas, to create her own fas...
finalist
STUBBORN Stories
STUBBORN SODA® bottles launched in September, 2016, a line of crafted, boldly flavored sodas made with unexpected flavor combinations. The brand is appropriately named STUBBORN as it doesn't compromise on its ingredients, flavors or experience; never using High Fructose Corn Syrup, Artificial Sweeteners or flavors, and only selecting unexpected,...

Nominees

#feelgoods
The objective of the #feelgoods campaign video was to introduce the benefits of a2 milk to an audience already dubious of milk and disrupt the essence of one of the world's most established CPG markets.As an unknown quantity in a crowded market with complex product benefits and the staggering growth of milk alternatives, multiple stories had to be told at...
@Midnight Night Showdown- Honda
On Leap Day 2016, Comedy Central hosted a never-been-done-before, star-studded Late Night Showdown episode of hit show @midnight, sponsored by Honda Civic. The network and Honda wanted to ensure that people knew not to miss this special episode of the show, and also that Honda Civic was the driving force behind it. The goal was to bring bring together tal...
A storybook wedding - except for one thing
Child marriage, defined as a formal marriage or informal union before age 18, is not limited to any one religion, country, culture or region. It's a global problem affecting millions of young girls and their families around the world. If current trends continue, the total number of women married in childhood will grow from more than 700 million today to 9...
Bayram Olsun
We wanted to make especially younger population feel responsible from the eroding bairam (religious feast) spirit and the most important part of it; remembering the elderly people and make them feel respected and happy. We want the target audience to feel elderly people's needs and expectations - especially the ones in the nursing homes - during the baira...
Dignity Health
Dignity Health approached Upworthy to showcase an act of humankindness through a story of people improving the lives of others.The team defined "humankindness" as an act of humanity toward others that feeds, and potentially heals, the human spirit. These acts of substance and depth might be profound feats of heroism, or small, refreshing gestures of gener...
Eurovision: 'What Aussies say VS What Swedes say'
SBS has been broadcasting the Eurovision Song Contest to Australian audiences for over 30 years. The challenge last year was, how can we drive engagement amongst younger Australian audiences who may be less familiar with the contest?To overcome this challenge, we considered the host city of the 2016 Eurovision Song Contest, Stockholm, Sweden. We wanted to...
Guiding Eyes
In a rapidly commoditizing cloud market, IBM touts its cloud offering as being able to transform businesses and thus, the lives of consumers. However, long-standing perceptions around IBM led many consumers to view IBM only as a partner for massive enterprises.In addition, as with many tech companies, IBM often advertises its offering in a highly technica...
Heart Story
Dementia affects more and more Dutch people. Over 270,000 people now have dementia. Behind each of them spans a lifetime wrapped in memories that still exist, kept alive by friends, family and loved ones.It is important that the Dutch public learns what this disease entails, and that anyone dealing with it deserves proper care and attention. And each day ...
Honda "Serial One"
Serial One was the first Honda automobile imported to the U.S. Appropriately named after discovering its vehicle identification number, N600-1000001, Serial One was amongst the first Honda test vehicles for America. It was destined for the scrap heap, but, through fate, found its way to Tim Mings, the only full-time N600 mechanic in the world. We took thi...
How Triple H got in the best shape of his life for WrestleMania 32
The King of Kings. The Cerebral Assassin. The Game. Those are just a few of the monikers used to describe Triple H, a nine-time WWE Champion and one of the most recognizable figures on the sports-entertainment landscape. When a Superstar of Triple H's magnitude competes in WWE's single largest event of the year, WrestleMania, the fanfare definitely warran...
Outcast Interactive Trailer: “Possession Begins”
Our client, Cinemax, wanted to further establish its reputation for quality genre programming with the premiere of their new show, Outcast, from Walking Dead creator Robert Kirkman.We were enlisted to create an experience to introduce its possession theme and generate buzz, leading to increased fan excitement and genre credibility.Smartly, Cinemax didn't ...
PEPSI SPIRE CRASHERS | BRENT BURNS
PepsiCo installed Spire digital beverage fountains in all 2,700+ SUBWAY locations across Canada, making it the largest Spire market in the world. Spire is not your ordinary piece of equipment – it unlocks a completely new way to enjoy your beverage. Spire is a beverage experience. It brings to life the art of mixology with an elevated design, digital touc...
Sonic Whiteboard Adventure
Our objectives:- Create a unique video to promote Sonic Mania, a new 2D 16 bit Sonic game- Create a unique video to celebrate Sonic's 25th anniversary.- Target core Sonic fans, and give them an oh so sweet shot of nostalgia. - Make something really, really cool.
TODAY: 90 years of the Queen in 90 seconds
Both as newsmakers and trend-setters, the royal family have always loomed large for TODAY viewers, meriting their own section of the TODAY website. After all, the long reign of Queen Elizabeth II on the throne of England and the long run of TODAY on American television began only months apart in early 1952. So when the Queen reached age 90 in April 2016,...
The Fabulous Life of Cigarettes
Today's teens are aware that smoking cigarettes is bad for their health, yet it still remains the leading cause of preventable death in America. truth faces the ongoing challenge of making smoking a relevant issue to teens in order to keep driving down the smoking rate. Our objective was to give teens a reason to care about our issue by calling attention ...
The Story Now Series
"The story then is the story now." In an effort to demonstrate that you can tell a full, original narrative using only Getty Images content, we created a short video series on YouTube called 'The Story Now.' The original scripted videos show the relevance of Getty's up-to-the minute editorial coverage and the depth and breadth of our unparalleled archive ...
VR Family Reunion
Cricket Wireless and Alcatel partnered to provide unsuspecting customers who visited a Cricket Store a demonstration of a lifetime. The customers were demoing the Alcatel Idol 4 with VR experience and were shocked to have far-away loved ones appear in the 360 video footage. That amazement was only surpassed by their surprise when they removed their VR hea...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held October 2017 in NYC, Date to be announced shortly.