9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Overall Instagram Presence

This award honors the best brand presence on Instagram. Objectives may include promotion of brand style and personality, crowd-sourcing, or launching a new product or service. Unlike Best use of Instagram, this award honors year-round presence.

See previous winners and honorees here.


@Razer Instagram: For Gamers. By Gamers.
Our Instagram objective is simple; embody our company motto "For Gamers. By Gamers." We are a brand with an incredibly passionate community of gamers and we use our Instagram to highlight that culture....
Insecure (HBO) Instagram Presence
When Issa Rae brought her incredible talent and unique voice to HBO with Insecure, it was clear that Instagram needed to become a key platform for the series.It would, of course, be the natural home fo...
Lonely Planet Instagram: @lonelyplanet
As one of the world's best loved travel brands, in 2016 the aim of Lonely Planet's Instagram platform was to grow our presence by continuing to highlight exciting destinations in the world through the ...
Pinto the Burrito! (Jerry Media/Dos Toros Taqueria Instagram Campaign)
Jerry Media, the agency behind the comedy brand @fuckjerry, was tasked with creating a unique social mascot that spreads the word about the Dos Toros Taqueria chain- we brought our comedy expertise and...
Sigma Beauty Instagram (@SigmaBeauty)
Since its inception, Sigma Beauty has always been a social media-forward brand. In fact, the company got its momentous start on YouTube back in 2010 when a popular YouTube personality uploaded a review...
Tillamook Instagram
Tillamook is an independent dairy cooperative from Oregon. For 108 years, Tillamook's farmer-owners have marched to their own beat. As a values-driven company, they maintain stubbornly high standards, ...


@BarbieStyle Instagram Account
The @BarbieStyle Instagram account was created to highlight Barbie's influence in the fashion, art and culture space while celebrating Barbie as global icon in the digital age, mastering the art of Ins...
Airbnb on Instagram
Airbnb's brand purpose is to create a world where all 7 billion people can belong anywhere. When that purpose is brought to life on our Instagram, it translates into content that exemplifies this parti...
Best Dating App - Bumble
The objective of our Instagram is to provide our users with relatable content that makes them laugh and think. We want to separate Bumble from the preconceived notions of dating apps being desperate, a...
Instagram Presence
Mickey Mouse’s Official Instagram
Oh boy! Mickey Mouse first entered the hearts of lifelong kids in 1928, and has since become a favorite character and beloved friend to millions. From onscreen to online to #IRL, Mickey has been everyw...
Nickelodeon Instagram Account
Instagram has quickly become one of the top teen destinations and Nickelodeon wanted to talk to their audience in a place where content consumption was at an all time high
Planned Parenthood Instagram
The overarching goal of all of Planned Parenthood's social media properties is to provide sex education that's medically accurate, health literate, theory-based, and engaging to our audiences. This dir...
KTM, founded in 1953, is the largest European motorcycle manufacturer specialising in "Ready to Race" on and off road motorcycles. KTM has built a reputation for high-quality premium race ready machine...
United Airlines #avgeek
United has been active on Instagram since December of 2012, and has worked since the start to find an identity that created interesting content while also integrating the brand, products, and logos. In...
In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversies continue across WWE's digital media platforms, which operate 24/7.Our WWE Digital and Social Media t...
Xbox Instagram
Elevate the Xbox Instagram aesthetic to visually represent the premium yet accessible quality of Xbox products as well as the brand as a whole. While the Xbox Instagram account had been enjoying relati...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.