9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Influencer & Celebrity Instagram Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media marketing campaign optimized for Instagram.


During the off-season, the Chicago Bulls and Bud Light sat down to talk about objectives for our partnership for the upcoming season. Bud Light wanted to humanize and localize the Bud Light brand to the Chicago area. They were also focused on creating awareness and driving sales for their new Chicago Bulls-branded Bud Light can.The Chicago Bulls...
For more than 25 years, World of Coca-Cola has been a preeminent Atlanta attraction, drawing local residents and out-of-town visitors from throughout the United States and around the globe. The attraction wanted to create greater top-of-mind awareness among millennials considering where to spend an afternoon or host friends in the city. World of...
Colors for the Nest Learning Thermostat
In 2016 we were adding three new colors to the Nest Learning Thermostat. Our challenge: How can we create new excitement and social buzz for this color update on one of our oldest product in the market?
I LOVE NEW YORK Catskills Fall 2016 Social Campaign
New York State has an almost endless array of attractions, experiences and unique offerings. One of the state's best kept secrets is the Catskills Region, located just two hours outside of New York City by car, and home to some of the most beautiful mountains, views and attractions in the world. In 2016, GLOW partnered with I LOVE NEW YORK, Visi...
Sperry's Moment In Time
Sperry, widely known as creator of the world's first boat shoe, sought to increase awareness for its wet weather offerings during a key selling season and reposition the brand to reach and influence a new target of fashion-savvy female style enthusiasts. To reinvigorate interest in the brand beyond the boat shoe and leverage the highly engaged f...


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.