9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Health and Fitness

Companies specializing in healthcare, pharmaceutical, life sciences or fitness are eligible for this award. Objectives may include developing and delivering product information to target audiences, creating shareable content on health and wellness, or building support for a health-related cause.

See previous winners and honorees here.


Planet Fitness – New Year’s Eve Cross-Channel Integration
The goal of New Year's Eve at Planet Fitness is simple: own the Super Bowl for the fitness category.January is by far the biggest month of the year for fitness clubs. It's a time to welcome new members...
"It's a Nurse" Video
As a large organization, Health First is always looking for unique ways to recognize its employees.In 2014, we created "Integrated Delivery Network Month" at Health First to honor our associates each M...
Heavy menstrual bleeding is one of the most common symptoms of uterine fibroids – non-cancerous tumours composed of muscular tissue in the uterus. Up to 40 % of all women will at some point in their li...
ClassPass iOS Social Features
Launch enhanced social features on iOS, establishing ClassPass as one of the most compelling communities for fitness lovers by making it easier to connect and workout with friends directly through the ...
Dwight Howard Surprises Kids in Hospital with Google Cardboard VR Experience
Watch the surprise video: https://www.youtube.com/watch?v=UpGIsatH1O4In February of 2016 Memorial Hermann Health System partnered Houston Rockets center Dwight Howard to create two videos: 1. Google Ca...
Gifted Day: When you have lung cancer, an extra day of living is a gift
When people find out that someone has lung cancer, the first thing they ask is –Was he or she a smoker? The truth is, even non-smokers can develop it. This lack of understanding of the disease has a co...
Unsick Day
At Zocdoc, a digital health company with a mission to give power to the patient, we were shocked to uncover that two-thirds of our own employees were not going to the preventive care visits covered by ...


IBD Unmasked
Takeda aims to bring IBD to the forefront of public awareness by improving understanding of the disease's impact and the strength of those fighting this disease. Takeda wanted to reach people living wi...
MS LifeLines - Strength in Numbers
Every year, more than 10,000 people are diagnosed with relapsing multiple sclerosis in the US.Our challenge was to reignite interest in Rebif® (interferon beta-1a), a gold standard in treating relapsin...
Meet the Spokespoon
How to you get busy "not-a-moment-to-spare" passersby to stop to think about hunger and homelessness on the streets of New York City? You walk around with a "bigger-than-life" symbol that compels peopl...
Reflecting on 9/11 15 years later
As New York's No. 1 hospital, staff at NewYork-Presbyterian (NYP) played a critical role in caring for those injured in the September 11th attacks. The goal of this campaign was recognize 9/11's 15th a...
The goal of Retrofit's social media presence is to be a source of expert knowledge, motivation and encouragement for individuals, employers and partners in the health and fitness space. We have identif...
TV Doctors of America
Our goal was to increase awareness around the importance and lifesaving power of an annual check-up. We wanted to drive as many Americans as possible to schedule check-ups with their primary care physi...
The Erase Hunger Project
In a city of more than 1.4 people facing little or no food each day, hunger pops everywhere in New York. So we decided to help change that.
Through Thick and Thin Tumblr
Cystic fibrosis (CF), an autosomal recessive genetic disorder that occurs in approximately one of every 2,500 live births in the United States, is characterized by multi-organ system involvement, prima...
Verywell is a new health and wellness brand from About.com, and its first standalone media property. Verywell takes a human approach to health information, delivering accessible content by top special...
World Psoriasis Day Twitter Chat 2016
If you're like most people, when you hear psoriasis, you likely think "dry itchy skin." However the impact of psoriasis—a serious autoimmune disease that can cause physical and emotional pain— reaches ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.