THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 13th Annual Shorty Awards Best use of TikTok

This award honors the most effective and creative campaigns optimized for TikTok. Describe how you integrated TikTok into your campaign, how it enhanced your message and met or exceeded your goals and objectives.

See previous year winners and honorees here.

Winner

TikTok
winner
truth® This is Quitting
We are truth®. We’ve been fighting against youth smoking since 2001. But seemingly overnight, a new…

Finalists

TikTok
finalist
gold honor
#BestThingSince
In 2020, America’s most famous carryout-only pizza brand, known for their delightfully wacky commer…
TikTok
finalist
audience honor
2020 Billboard Music Awards TikTok Vote
For decades, the Billboard Music Awards (BBMA) has recognized and honored music’s most popular arti…
TikTok
finalist
Bugles - Crunch it
The objective of the campaign was to reintroduce the Bugles brand to Gen-Z, a generation that did n…
TikTok
finalist
Cheetos “Can’t Touch This” TikTok Take Over
To announce its newest Popcorn innovation, Cheetos took to the largest stage, the Super Bowl. Inspi…
TikTok
finalist
Lysol #HealthyHabits6Step
In 2020, there was no shortage of information about COVID-19, but there was one big problem: it was…
TikTok
finalist
TurboTax #W2Step TikTok Hashtag Challenge
The Super Bowl is a key moment in time for Intuit TurboTax, as it takes place during a critical mom…

Nominees

TikTok
#ACUpgrade
Build brand awareness and equity for Chinese brand Midea by turning the U.S. launch of their innova…
TikTok
#SavageChallenge
Megan Thee Stallion’s “Savage” was released March 6, 2020, alongside her Suga EP and quickly became…
TikTok
#TexansHelpingTexans
H-E-B was facing down a global pandemic in early March and April. They knew, as a corporate citizen…
TikTok
Beats by Dr. Dre Taps Into The Sound of Colour
Founded in 2006, Beats by Dr. Dre quickly became the world’s most popular headphones brand by partn…
TikTok
Bomb Pop is Not One Thing
Tweens (aged 9 – 14) are the most diverse, multi-faceted, culturally agile, and relentlessly creati…
TikTok
Cheerios Won the Hearts of TikTok in 2020
Cheerios didn’t have plans to join TikTok in 2020, much less launch a campaign, but a viral video f…
TikTok
Discovery’s Shark Week TikTok Livestream Series
The goal for this campaign was to bring the iconic tentpole event to TikTok’s diverse and younger a…
TikTok
Flighthouse x DJ Chose TikTok Marketing Campaign
DJ Chose is a Hip Hop producer signed to Flighthouse’s parent company, Create Music Group. Instead …
TikTok
Help Locker
With families spending more time at home and online, the threat of online child exploitation is mor…
TikTok
MTV's #MyCrib Challenge
When the COVID-19 pandemic hit our country and people were spending more time than ever in their ho…
TikTok
Make It Vogue
To raise awareness for the About Time exhibition at the Met Museum, Vogue's TikTok brought audience…
TikTok
McDonald's #HereForRMHC
#HereForRMHC was designed to engage consumers in McDonald’s purpose, with the following objectives:…
TikTok
Nickelodeon's The Astronauts TikTok Campaign
Nickelodeon’s new scripted series The Astronauts follows five kids on an epic journey through space…
TikTok
OPPO - FameOPPOrtunity
Resonating with our region’s young, hyper-connected and socially savvy audience isn’t easy, especia…
TikTok
PERFECT MARC JACOBS #PerfectAsIAm Global TikTok Hashtag Challenge
PERFECT MARC JACOBS, the newest fragrance from Marc Jacobs Fragrances, is a celebration of self-lov…
TikTok
TikTok Gloss Invasion
To acquire new fans to lovers of gloss by introducing an exciting new gloss formula, Gloss Bomb Cre…
TikTok
TikTok Timeout
Leading up to the 2020 Super Bowl, Chipotle had a challenge: drive in-app sales and digital orderin…
TikTok
Trolls World Tour 2020: TikTok Social Media Campaign
As the pandemic began to spread and force movie theaters everywhere to shut down, Universal and Dre…
TikTok
Walmart Holiday Shop-A-Long
In 2020, our customers needed joy. As December rolled around, we decided to end the year with somet…
TikTok
Xbox Joins TikTok
2020 was a huge year for gaming, and not just because more people were staying at home. It was a ye…