THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 13th Annual Shorty Awards Best use of Branded Content

This award honors those most effective and creative incorporation of branded content by a brand, agency or organization.

See previous winners and honorees here.

Winner

Branded Content
winner
Now that you see me
What’s in a name? For some transgender and non-binary people, everything. According to the National…

Finalists

Branded Content
finalist
MindFull: Find Your Calm and Focus
The arrival of COVID-19 created a heightened amount of fear, stress and anxiety for everyone. Incre…
Branded Content
finalist
Natural Light Worldwide Commencement
Given the state of the growing pandemic, universities had to cancel their on-campus graduation cere…
Branded Content
finalist
Unadventurers
The Un-Adventurers chronicles the story of three individuals who have never left their home state. …
Branded Content
finalist
Wakeboard & water slides: a Red Bull adventure
Most Red Bull Brasil events were canceled in 2020 due to Covid-19. Since the brand relies heavily o…
Branded Content
finalist
audience honor
Wild Turkey Guided Tasting Experience
Whiskey has always been more than a spirit: it’s an iconic American tradition. And in the last five…

Nominees

Branded Content
#InItTogether
In spring 2020, as the U.S. first began to face the challenges of living with coronavirus, Johnson’…
Branded Content
A Taste of the Futures
Investors don’t typically use futures as an investing tool because it’s difficult to grasp. Little …
Branded Content
Ancestry x VOX Media Group: All of Us
In 2020, consumers were craving connection and humanity more than ever, especially knowing we would…
Branded Content
As Seen On CC: Horror Helmet™ (Geico)
Our goal for the video Horror Helmet™ was to make integrated, sponsored content that would leverage…
Branded Content
Audi 'The Drive'
At the onset of COVID-19 pandemic, Australians were on nation-wide lockdown, unable to physically e…
Branded Content
Baby Bum BTeam
Over at Sun Bum, we have our “A Team” of pro surfers who rip for a living. But here on the Baby Bum…
Branded Content
Bad Boys For Life - Couples Therapy
Nostalgia is everywhere these days. From reboots of classic sitcoms like The Conners and Will & Gra…
Branded Content
Barbie’s 5-Minute Crafts
To further engage its digital fan base and place Barbie alongside the types of shareable online con…
Branded Content
Billboard Brings Sech to the Honda Stage
Honda came to Billboard looking to put a new twist on Honda Stage, the music platform they launched…
Branded Content
Bottomless Brunch at Colman's
The goal for this campaign was to drive maximum brand affinity for Diageo and their portfolio of al…
Branded Content
Comfortable Super Bowl Social
In 2020, Rocket Mortgage debuted the "Comfortable" campaign at Super Bowl LIV. Featuring Jason Momo…
Branded Content
DRIVING RECORD RATINGS BY COLLIDING GAMERS AND NASCAR DRIVERS
Fox Sports tasked Mediahub with using the 2020 Super Bowl to draw viewers to their NASCAR Daytona 5…
Branded Content
El Entretiempo by ESPN & Scotiabank
Covid-19 has forced the world into a "halftime". Just like in soccer, this is a time to reflect and…
Branded Content
Fashion in Frame
Presented by SCAD, Fashion in Frame is a premier cinematic showcase of innovative designs by SCAD f…
Branded Content
Fighting Child Exploitation with Big Data
  We live in the third Industrial Revolution, where the most powerful force is not money, but da…
Branded Content
Harman Kardon x Volkswagen AG - Owning My Moment
In the Summer of 2020, Volkswagen launched three new car models: Tiguan, Arteon and Golf. When conf…
Branded Content
Honda Backstage - JoJo
Since the inception of the Honda Backstage program, the objective has been to develop an emotional …
Branded Content
Klarna is Swedish for Smooother Social
Buy now, pay later apps entered 2020 growing in popularity as the field becomes increasingly crowde…
Branded Content
Let Russ Cook
Long known as one of the best players in the league, the 2020 season led to a rallying cry from Sea…
Branded Content
Mastercard League of Legends Esports
In 2018, Mastercard entered a groundbreaking partnership with Riot Games’ League of Legends esports…
Branded Content
Match Made In Hell
As the most iconic brand in the category, 25 year old Match has high awareness, but with fast growi…
Branded Content
Mickey & Friends(giving)
In the summer of 2020, timed to International Friendship Day, Disney launched Mickey & Friends Stay…
Branded Content
Miller Lite Takes Chat from the Bar into Messaging & Venmo
As consumer’s lives moved more online during the course of the pandemic, Miller Lite looked for way…
Branded Content
Plussed-Up Experiences
Walmart is the largest retailer in the world with more than 150 million people visiting 4700 stores…
Branded Content
Porsche x Star Wars: The Designer Alliance
A short time ago, in a galaxy not too far away… PORSCHE X STAR WARS: THE DESIGNER ALLIANCE. I…
Branded Content
Reshape Your Realities
With foldable smartphones entering the consumer technology industry, Lenovo was challenged with int…
Branded Content
SPAMily Style Cooking Competition
During season 1 of our series Family Style; from Stage 13 and the creative minds of Justin Lin's pr…
Branded Content
Safe at Home with ADT Increases Organic Reach by 2,689%
As stay-at-home orders went into effect, it was evident in early March 2020, that the next 3 months…
Branded Content
Simmi Singh Toxic Speed Dating | Truth + AwesomenessTV
Truth wanted to disrupt the social acceptability of vaping and JUULing by showcasing to Gen-Z how o…
Branded Content
Sneakin’ Into Sephora: The Fenty Skin Retail Launch
As we began to move towards our highly anticipated retail launch, making a splash with the announce…
Branded Content
Staycation Social Campaign
To virtually bring Norwegian’s on board and onshore experience into consumers’ homes through meanin…
Branded Content
The Farm Must Go On
Farmers are the backbone of our nation. Even when faced with insurmountable challenges, one missed …
Branded Content
The Walking Dead Universe Twitch Channel Partnership
In Fall 2020, AMC Networks became Twitch’s first premium content partner with the launch of The Wal…
Branded Content
Together No Matter What
Throughout 2020, Adorama encouraged its community to Create No Matter What—be it photography, desig…
Branded Content
Toyota and MTV Celebrate the Universal Language of Music
Coming off the heels of a highly successful and splashy 2019 partnership, Velocity and Toyota were …
Branded Content
Unlimited Eye Browsing
Visible stepped on the scene as a wireless service ready to change wireless service—for the better.…
Branded Content
Zendesk 'Stories about helpful people'
As a customer support company, everything Zendesk does — from how they build their customer experie…