YouTube is the OG platform for creators to be themselves. It’s where you can become a star overnight, from your own bedroom with nothing more than your phone. These twelve vloggers, comedians, storytellers, documentarians and gurus enjoyed massive years on the platform, growing their audiences to new heights through being authentic and entertaining.

If you’re a brand looking for recognition for your use of social media in this space, enter the Best use of YouTube Shorty Award.