THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 10th Annual Shorty Awards

​The Daily Show Presents: The Donald J. Trump Presidential Twitter Library

Winner in Physical & Digital

Objectives

The Daily Show Presents: The Donald J. Trump Presidential Twitter Library honors our Commander in Chief's preferred vessel for communicating with the public, his Twitter feed. The library features visual installations and a fully interactive, hands-on experience for hands of all sizes, giving patrons the once-in-a-lifetime opportunity to memorialize and celebrate the many "unpresidented" moments of President Trump's Twitter history.

Results

Metrics: Social and video content for the library generated over 10 millions views across all platforms. In addition, over 125,000 experienced the virtual tour online.

Results: The Daily Show Presents: The Donald J. Trump Presidential Twitter Library was a remarkable success with capacity crowds from the moment it opened until the moment it closed. The crowds were huge, so huge, the largest the world has ever seen at a Presidential Twitter Library opening. The Washington Post called it a "smash hit," The Huffington Post deemed it "the most impressive satire of the current administration to date" and Los Angeles Times said it worked on "both a comedic and scholarly level."

Media

Video for ​The Daily Show Presents: The Donald J. Trump Presidential Twitter Library

Entrant Company / Organization Name

Comedy Central, The Daily Show, Pop 2 Life