entries for the shorty social good awards are open now enter!

3rd Annual Shorty Social Good Awards Categories


See below for official categories. The early entry deadline is June 20th, 2018.

From the 10th Annual Shorty Awards

The Snowman Digital Campaign

Entered in Art Direction, Multi-Platform Campaign

About this entry

VIEW CASE STUDY

The ominous journey began when Ignition launched a multi-platform campaign to explore the dangerous mind of a serial killer. With a haunting website that paralleled the visually arresting social content, we catapulted fans into a visceral experience and triggered complex layers of fear.

Why does this entry deserve to win?

To build a campaign that stayed true to The Snowman, Ignition paralleled the tension and fear of the story through unsettling statistics, ominous warning, and disturbing concepts. These visual and auditory experiences teased the horrors of The Snowman killer's crimes and excited fans to purchase movie tickets and uncover the mystery behind his motives.

Results

TOTAL IMPRESSIONS: 121M


TOTAL MEDIA VIEWS: 25M


TOTAL ENGAGEMENTS: 37M

Media

Produced by

Ignition, NBC Universal/Dreamworks

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The early entry deadline for the shorty social good awards is june 20th, 2018