WATCH THE 10TH ANNUAL SHORTY AWARDS POWERED BY DIRECTV NOW YAY!

10th Annual Shorty Awards Categories


See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

The iHeartRadio Snap Map Scavenger Hunt

Winner in Snapchat

Finalist in Location-Based Experience

Audience Honor in Snapchat, Location-Based Experience

Objective

With the launch of Snap Map in 2017, iHeartRadio set out to be the first brand ever to execute a contest using the new feature. To support iHeartRadio's Secret Sessions Show featuring Lorde, iHeartRadio launched the first-ever Snap Map Scavenger Hunt.

Strategy

As a five-day lead up to iHeartRadio's Secret Sessions Featuring Lorde, iHeartRadio announced a cutting-edge contest using Snap Map. Using all other social platforms, Los Angeles based fans were urged to follow iHeart on Snapchat for an exciting opportunity. iHeartRadio began accepting follower requests of eager fans who were then able to view iHeartRadio's location.

On the first day of the contest, ALT 98.7 personality Harms took over the iHeartRadio Snapchat account and prompted viewers to find the iHeartRadio bitmoji on Snap Map. Once located, L.A. fans were instructed to go to the site to unlock a custom iHeartRadio + Lorde Snapchat filter. By taking a photo or video with the filter and sending it to the iHeartRadio Snapchat account, fans were entered to win tickets to the secret show.

For five days, different iHeartRadio personalities went to numerous locations throughout Los Angeles. Fans were able to search for iHeartRadio's bitmoji as it moved all over the Los Angeles Snap Map. Five lucky fans who sent snaps to iHeartRadio's account were chosen and given tickets to the Houdini Estate for the secret show. iHeartRadio invented a new and unique way the Snap Map can be used.

Results

The inaugural Snap Map Scavenger Hunt generated over 560,000 views on iHeartRadio's Snapchat account. Over 500 Lorde fans in L.A. traveled to each location in search of the hidden filters. iHeartRadio saw over 6,000 snaps sent to its account over the course of the contest. The pre-promotion and promotional posts on iHeartRadio's other social accounts saw over 49 million impressions and garnered press coverage. Five L.A. based winners were chosen and sent to the iHeartRadio Secret Sessions Show featuring Lorde.

Media

Video for The iHeartRadio Snap Map Scavenger Hunt

Produced by

iHeartRadio

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards powered by directv now were held april 15th, 2018