10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Norwegian Cruise Line – #ForTheLoveOfTheCaribbean Campaign

Entered in User-Generated Content

Objective

Three Category 4 hurricanes battered The Caribbean and Gulf regions in the second half of 2017. Hurricanes Irma and Maria greatly affected the Eastern Caribbean; including the ports our guests have enjoyed visiting for more than half a century. Norwegian came to the aid of these communities in The Caribbean via fundraising and other relief efforts. Many of our itineraries had to be altered to areas that were not impacted by the Hurricane. We wanted to increase awareness regarding these other ports and encourage guests to keep cruising. In turn, we created a Caribbean-focused social media campaign, known as #ForTheLoveOfTheCaribbean. Our goal was to highlight and increase awareness regarding ports in The Caribbean that had not been impacted by the Hurricanes & encourage cruising.

Strategy

In order to maximize the effectiveness of the campaign, we implemented multiple strategies, such as:

Results

As a result of these efforts, #ForTheLoveOfTheCaribbean drove +62% more visits to NCL.com through our social media channels during the first week of the launch vs. the same week in 2016.

Media

Produced by

Norwegian Cruise Line

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18