THE FINAL DEADLINE FOR BRANDS & ORGS IS THURS FEB 22 ENTER NOW

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The late entry deadline is February 22, 2018

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

NFL Draft Marketing Campaign

Entered in Multi-Platform Campaign

Objective

The Valley Forge Tourism & Convention Board wanted to use technology initiatives to promote and market our participation and partnership with the NFL Draft Campaign.

Strategy

To market the NFL Draft, VFTCB partnered with the Philadelphia Convention and Visitors Bureau, and promoted the event on billboards, at a draft party, on social media and by using dynamic targeting on its web site, valleyforge.org/draft.

Results

The custom content allowed the VFTCB to target key NFL markets such as Chicago, New York, Baltimore, Washington, D.C., Boston, Atlanta, and Pittsburgh. The web site saw more than 60,000 page views, with a large majority of those from New York.

More than 100,000 visitors attended the three-day event in April 2017. With a seven-day hotel room night sell out in Philly, Montgomery County experienced significant compression.

Media

Produced by

Valley Forge Tourism & Convention Board

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

final Deadline for Brands & Organizations

02 . 22 . 18