THE FINAL DEADLINE FOR BRANDS & ORGS IS THURS FEB 22 ENTER NOW

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The late entry deadline is February 22, 2018

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

BABYBEL DONATION

Entered in Emojis

Objective

Strategy

In terms of our strategy, we noted that Babybel has always been that one brand that has been able to amuse both big and little people. As it happens, making children laugh is also the principal aim of the french charity Le Rire Médecin with the famous red nose.

Thanks to episode 5 of the "Super Fromages" web series as well as to Lola Dubini (the influencer who lent her voice to Charlotte La Rigolote, a guest for the episode and a jokey clown in hospitals), Babybel has donated 40 000 euros to the Rire Médecin Charity.

The strategy opted for was to try and get as many people as possible to take a picture of themselves with a red nose on instagram for a good cause, to raise awareness of the charity and similarly to encourage consumers to watch the entirety of the web series.

Results

In just one month we managed to reach 6 million people across the whole of France, of which 170 700 of these impressions were thanks to Lola Dubini, 120 300 thanks to Léa Camilleri and 257 700 thanks to Elsa Makeup.

Media

Video for BABYBEL DONATION

Produced by

Dare.Win, Babybel (Group BEL)

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

final Deadline for Brands & Organizations

02 . 22 . 18